Bloomly, a lifestyle mobile app, struggled to convert new users due to a confusing and high-friction onboarding flow. SHREEJI WEBEX was brought in to redesign the onboarding experience — transforming it from a tedious setup process into a friendly, motivating first impression that drives engagement and long-term retention.
The goal was simple: make users feel welcomed, guided, and confident — not overwhelmed.
PROBLEM
Bloomly’s onboarding had become a drop-off zone.
Screens were overloaded with information, progress wasn’t visible, and the tone felt mechanical rather than human.
As a result, users abandoned sign-up midway, unsure what to do next or why it mattered. The first touchpoint — meant to inspire trust — instead created friction.
Understanding the Pain Points
User research revealed three key insights:
Cognitive overload: Too many questions and screens created mental fatigue.
Lack of guidance: Instructions were unclear, with no sense of progression or purpose.
Cold experience: The interface felt transactional, not emotional — failing to build connection or motivation.
SHREEJI WEBEX reframed onboarding as a conversation, not a checklist — guiding users step by step, celebrating small progress, and focusing on clarity and warmth.
In Conclusion
The new onboarding transformed first-time use into a moment of delight.
By focusing on empathy and usability, SHREEJI WEBEX turned drop-offs into successful sign-ups — and fleeting curiosity into lasting engagement.
Post-launch metrics showed a significant increase in onboarding completion, user satisfaction, and week-one retention.
For SHREEJI WEBEX, Bloomly’s redesign proved that great onboarding isn’t about getting users through a process — it’s about getting them excited to begin.
