Orbit’s existing analytics dashboard was cluttered, overwhelming, and lacked focus. SHREEJI WEBEX was tasked with redesigning the experience — transforming a static data interface into a modular, intelligent dashboard that empowers users to make faster, smarter decisions.
Our goal was to create a flexible system that adapts to individual roles while maintaining visual harmony and simplicity.
PROBLEM
Users were drowning in data. The dense layouts, repetitive charts, and lack of prioritization made it hard for teams to focus on what truly mattered.
Sales leads, marketing managers, and operations teams all needed the same platform — but their needs were drastically different. The one-size-fits-all interface slowed productivity and reduced decision accuracy.
Understanding the Pain Points
Through user interviews and behavioral analytics, SHREEJI WEBEX uncovered the core issue: the dashboard was designed to show everything, which meant it wasn’t helping anyone.
Key findings included:
Overwhelming data density with no visual hierarchy.
Limited personalization options for different roles.
Poor contrast and layout flow, making insights harder to spot.
Inefficient navigation that forced users to dig through layers for basic metrics.
We reimagined the system as a modular decision engine, allowing users to customize views, track their most relevant KPIs, and focus on real-time actions.
In Conclusion
The Orbit redesign shifted the platform from a data dump to a decision engine.
By simplifying complex data structures and introducing flexible personalization, SHREEJI WEBEX helped Orbit transform from a traditional analytics provider into a modern, insight-driven platform.
The new dashboard empowered teams to make confident, data-backed decisions — faster, clearer, and without the noise.
