UrbanThreads, a modern streetwear brand, partnered with SHREEJI WEBEX to redefine its digital and visual presence. The goal was clear — to create a bold, futuristic, and premium identity through product photography, motion visuals, and branding that captured the brand’s essence of style, energy, and confidence.
Our creative team designed, shot, and produced high-impact visuals to elevate their apparel line — turning simple garments into striking fashion statements.
PROBLEM
UrbanThreads struggled to communicate its brand identity visually.
The product shots lacked consistency, storytelling, and the premium edge needed to stand out in the competitive streetwear market.
Their earlier visuals failed to reflect their bold, tech-inspired aesthetic — leading to weak engagement across social platforms and limited recall value.
Understanding the Pain Points
Through a creative workshop and brand audit, SHREEJI WEBEX identified core challenges:
Inconsistent visual language across campaigns and platforms.
Flat product photography that lacked depth, mood, and lifestyle appeal.
No emotional connection between visuals and brand personality.
Our insight was simple yet powerful: fashion isn’t just about fabric — it’s about feeling. The visuals needed to evoke confidence, aspiration, and modern attitude.
In Conclusion
The new campaign visuals gave UrbanThreads the premium identity it deserved.
The rebranded visuals drove higher engagement and improved product perception across all digital touchpoints.
By combining Branding, Product Photography, and Video Production, SHREEJI WEBEX transformed UrbanThreads’ presence into a visual experience that speaks style, confidence, and authenticity.
The result? A fashion identity that doesn’t just sell — it connects.
